Both the indie-org package and the demonstration site
https://indie-org.sh are early code, and the author has tried to
indicate that with the 0.x version number for the package.
In order to use indie-org successfully, the site author is
going to need to be familiar with the Org Export facility
(see Org Export in Org Export) and
comfortable with See Emacs Lisp in Emacs
Lisp. That said, if one is hosting an Org Mode staticly-generated
site, those requirements are likely already met.
All that said, the recent meltdown at Twitter, shutting-down API access to numerous applications including brid.gy, only reinforces the imperitive to take control of our own identity, data & platform.
Furthermore, indie-org is not just an experiment: I’m using it
today with my personal site.
The author gave a talk on one small part of this at EmacsConf. The documentation is hosted on-line here.
Bug reports & feature requests are welcome at sp1ff@pobox.com.